
ARCANA BRANDING IDENTITY
Branding Identity
For this semester-long project, the task was to create a hypothetical business specializing in something. I chose to create a gaming café that fully realizes the themes of fantasy board games. I embraced deep purples for my color scheme and meshed together this polygonal gradient texture that I've applied to most of my items. Displayed below are all the different assets I've made for the company's branding identity.
Stationery Designs
The stationery package contains a letterhead, mailing piece, business card, folder and a CD sleeve.
Signage Designs
The signage package contains an entrance, order, pickup, bathroom, menu board, tabletop, and outdoor promotional signs.
UI Design
The UI design is just the homepage of the company's site on the phone and tablet.